Google Analytics can show your ROI of your online and offline marketing efforts, as long as you know how to use it.   Welcome to the second half part of our two part series on Google Analytics with Justin Cutroni, Director, Education at Google From paid search, to display advertising, to social media, to email,…

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Want to launch a custom mobile app to build excitement before and accelerate connections at your next event? Nervous about having to develop it from scratch?   If you’ve already read my blog post on HOW TO: Social Media Market B2B Events — which gives a punch list of things you can do to promote…

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Google Analytics can give you real business insight into the effectiveness of marketing efforts, if you know what you’re looking for.   Welcome to our podcast series on Google Analytics with Justin Cutroni (@JustinCutroni), Director of Education at Google.   In part one of our two part series, Justin talks about his favorite reports for…

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Despite the wide spread adoption of social media on a global basis, most companies today remain clueless about how digital technology is changing the way people communicate and share information.   How else do explain Burson-Marsteller’s email smear campaign against Google for Facebook, a famous British soccer player’s lawsuit against Twitter to unmask his anonymous…

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