social media policies at work

Social media policies at work are a critical component of winning the war against digital illiteracy? But the first step is the toughest one. And it’s also the most important. Provide employees with clear-cut, easy-to-follow guidelines to help them distinguish between conversations that can happen in public, and conversations that need to be kept private.…

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This coming Monday I’ll be celebrating Memorial Day — which commemorates those who have fallen in military service to the U.S.A. — by getting together with family and taking the day off work.  But I’ll also be thinking about those who gave their lives executing US foreign policy decisions that they didn’t make, about the…

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As psyched as readers of this blog may be about the benefits of integrating social media into marketing, PR and organizational communication, it seems we’re all still learning how to implement social media polices that effectively redefine information discovery and reputation management. Despite the wide spread adoption of social media on a global basis, most…

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When’s the best time to Facebook?  When’s the best time to tweet?    If you’re a marketer, it’s something you’ve probably wondered more than once. Until now, there has been very little research conducted to answer that question. In this podcast on the Science of Timing Facebook status updates tweets, social media scientist Dan Zarrella…

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This keynote featuring Paul Gillin and Eric Schwartzman was presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City.   With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be.   In this keynote, you’ll hear how…

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Managing online communities isn’t always all it’s cracked up to be.  Sometimes, things go a little sideways. That’s just what happened to me.   I have always been impressed with Rachel Happe’s deep subject-matter expertise in the area of online community management.    She has invested a great deal of time and energy thinking about…

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Our guest panelist is Allan Schoenberg (@allanschoenberg), director of corporate communications at CME Group (@cmegroup). We welcome your comments, criticism and feedback. Please send email with attachments of 5MB or less to comments@b2bsocialmediapodcast.com Post a comment to our show page at iTunes. LISTEN In this episode:  1. Match.com Lawsuit Raises Key Issue: Who’s Responsible for…

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Search engine marketing remains a tough slog for Google competitors like Microsoft’s Bing, which, despite six straight quarters of market share gains, was still at just 13.9 percent as of March. Still, the only company in the space to achieve such a six-quarter streak before then had been Google.   Social search, geolocation and digital…

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