B2B Social Media Podcast – Episode 8 Should organizations discipline employees over their comments in social media? We discuss an incident reported by the New York Times involving Reuters reprimanding an employee for criticizing the newswire’s management style via Twitter. But accordingly to the National Labor Relations Board, a federal government agency, that may be…

Read More

Mobile marketing is all about social, and all about local. But what about businesses with multiple locations? Or brands sold by resellers at locations that aren’t their own?  How should marketers approach this type of scenario?   And what mobile marketing trends should advertisers be paying attention to? And what about the user interface?  …

Read More

Mobile search volume is growing exponentially.  In 2009, there were around a billion monthly searches being made from mobile devices.   Today, that number has more than doubled to 2.3 billion, and analysts predict there will nearly 3.5 billion mobile searches per month by 2012. Already, 80% of mobile searchers research their purchasing decisions within…

Read More

Social marketing research and social media analytics have become essential tools for companies seeking to identify issues and correct misperceptions in real time and globally.  Reputation management on global scale requires a combination of social media monitoring software (complex Boolean search strings) and well-trained humans to catch nuances in each local community. Online issues management…

Read More
https://www.flickr.com/photos/stephenpoff/2312981944/

If your social media policy restricts employees from criticizing your company on social media, you definitely need to read this. And you need to read it carefully. Because it could save you a lot of money, and a lot of aggravation. According to a story by Steve Greenhouse (@greenhousenyt) of the New York Times, the…

Read More

I know what you’re thinking.  Private social networking is stupid.   Be open.  Right? But there are plenty of situations where private social networking actually makes a heck of a lot of sense. Think about it.   Today, we use activity streams on social networks for marketing, sales and customer service.  But there’s nothing private…

Read More

Social media advocacy by groups like the AARP shaped the debate over national healthcare reform last year, and will hold tremendous sway over the outcomes of the current budget stalemate, the 2012 presidential election and next year’s budget debate (Republicans have already proposed $4 trillion in cuts in the 2012 federal budget). Web 2.0 advocacy…

Read More

B2B social media items discussed:  Are social Q&A services worth your time, searching tweets by Linkedin profile data and how SXSW used social sync to make registration data useful.   Our guest panelists are Jim Cahill (@JimCahill), Chief Blogger and Head of Social Media for the Process Group of Emerson (@EmersonProcess) and Vidya Shivkumar (@thelenticular)…

Read More