Keynoting the Dell B2B Social Media Huddle last week, Brian Solis shared with laser precision the reason you’re reading this blog post, why I wrote it and what social means for the future business. And here’s a little hint. It’s not about PR.  And it’s not about marketing.  It’s about something much, much bigger.  If…

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Linkedin launches crowdsourced news aggregation service, Forrester predicts B2B spending to rise 6.7% in 2011 and Chrysler’s reaction to a mistaken tweet with guest panelists Jeff Cohen (@jeffreylcohen) of SocialMediaB2B.com and Rick Short (@rickshort21) of Indium Corp. and its constellation of bloggers.   B2B Discussion Items: Linkedin Launches a Social Aggregated News Service using its…

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Social media travel marketing has become more important to the hospitality industry, and the public relations firms serving it, since the economic downturn hit the travel industry in 2008.   Social media PR in particular is also becoming more vital with consumers demanding incentives, requiring more online touch points to make decisions and deals in…

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In this Episode: Twitter encourages the developer community to find new, useful ways to use their platform to do more than just share tweets Twitter platform lead Evan Sanger says 90 percent of active Twitter users now use official Twitter apps on a monthly basis to access the service, but Marketwire’s Sysmos says 58 percent…

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I was the voice of dissent on a panel yesterday at SXSW titled Outsourcing Social Media without Outsourcing Your Soul with Nicole Simon, Kate Buck and Elizabeth Bellanti.  In room packed with agency people, my opinion on outsourcing social media marketing was more than just a little controversial. We stirred up a heated back channel…

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I am excited to be headed to SXSW for a Social Marketing to the Business Customer Book Signing, a panel discussion on Outsourcing Social Media without Selling Your Soul and the opportunity to see and meet up with the largest concentration of forward-thinking social media minded professionals in any one place, anywhere in the world.…

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B2B Social Media Podcast #4 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — discuss developments in and best practices for marketing to business customers online.   In this Episode: A surge in LinkedIn integration by B2B membership…

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