Social media advocacy and social media activism are having tremendous impact on the national debate surrounding healthcare reform, with AARP serving as a case study for efforts to shape public policy in the age of web 2.0 advocacy. Paul Anderson, vice president for Communications Strategy and Public Outreach at AARP reports on fast-growing social media…

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Unlocking the true potential of social media for business relies on increasing social media literacy levels enterprise wide.  As long as we treat emerging media as a marketing and PR opportunity, we will fail to realize the true promise of many-to-many communications.  In addition to teaching the mechanics of social media, we need to inspire…

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B2B Social Media Podcast #3 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — discuss developments in and best practices for marketing to business customers online. In this Episode: FIR Live with Shel Holtz and Neville Hobson is…

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Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing, present the second podcast in our series on the developments in and best practices for marketing and engaging business customers online.   In this episode…   Alibaba has invested in $4.5…

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social media arab spring

It was not because of social media that Mohamed Bouazizi, a Tunisian street vendor set himself on fire to protest the confiscation of his wares and the harassment and humiliation inflicted on him by the Tunisian Government. But it was social media that help turn his self-immolation into a catalyst for the Tunisian Revolution and the…

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