B2B Social Media Podcast #1 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — kick off a special series on the developments in and best practices for marketing to business customers online.  

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Social media crisis simulator Firebell, which was recently introduced by PR giant Weber Shandwick, is providing crisis communications training for companies keen to avoid critical missteps in an online brand crisis. In this episode, Weber Shandwick VP Brooke Worden joins guest host Sandra Burrowes to give us a glimpse of FireBell’s realism and effectiveness, attributes…

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Facebook marketing tips and Facebook marketing strategies from Amazon, and Spotify, presented by Facebook partner engineer Simon Cross and Vincent Wermus.     These three companies are using Facebook to address a longstanding problem marketers have had with social media: Most channels provide no demographics on who’s listening.  Think about it.  RSS is a great…

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Tweet I love RSS. And I love podcasts.  But I am not your typical, mainstream consumer. I’m a knowledge worker, and RSS helps me monitor conversations so that I can map communities, and that is very useful for my work.  So thank, Dave Winer. I appreciate it.  But RSS never achieved mainstream adoption and most…

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If you’re scratching your head wondering how in the heck Facebook could be valued at $50 billion US dollars, or trying to figure out what the real significance of Facebook is on organizational communications, this podcast will bring you up to speed. This is the second in a series of podcasts on Facebook Marketing, the…

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This post (written based on a presentation by Simon Cross pictured above) explains how the Facebook “Like” button is poised to kill online display advertising as we know it, and help you understand why the social networking giant has been valued at $50 billion.  It is the second in a series of posts about marketing…

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