What makes social media marketing so elusive for old school marketers is scalability.  An individual’s social network is tiny compared conventional, mainstream media audiences. The prospect of going head to head with a million audiences of 12 seems impossible.    In this special episode, recorded at Le Web in Paris: Facebook account executive Xavier Leclerc…

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More than 20 million people connect to Facebook Pages on a daily basis, and if you’re a marketer, your goal is to be one of those pages, interacting with users the same way they interact with their friends. La Coste markets through a Facebook Page, a Facebook Application and Facebook advertising.  Prior to their entrée…

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Social media effectiveness and crafting social media policies are based on the unique goals of your communications strategy, says Rich Teplitsky, Technology Section Chair for the Public Relations Society of America and VP at Lois Paul & Partners, a high-tech PR firm based in Boston with a satellite office in Austin. Social media monitoring is challenging…

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Foursquare Co-Founder Dennis Crowley says his location based social network has more than 5 million active users checking into places on their mobile devices.  Social media pundits call Foursquare, which just released a new API last week, the next big thing. But Crowley, who also says he’s logging 5 thousand new registrations each day, calls…

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If you’re looking for the adoption rates and growth numbers shared by Facebook, Foursquare, Twitter and Google or the insights I got from Le Web 2010, I covered that in my Best of Le Web 2010 podcast with Andrea Vascellari.  This is my review of the conference.  It’s just one man’s opinion, so take it with…

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If you couldn’t make it to Paris for Le Web, this podcast gives you all the major announcements and insights in one, terrific, jam-packed episode I think you’ll enjoy.   Andrea Vascellari and I recap the highlights and announcements made at Le Web 2010 in Paris, as well as some of the lessons we learned…

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facebook marketing strategy

A Facebook Marketing Strategy Workshop went deep into the business case, best practices and case studies on how brand marketers are leveraging the social media platform to connect with prospects and generate leads online. This was before the Cambridge Analytica fiasco and political candidates got wise to the potential of wrapping Facebook into their political…

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