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In preparation for my German-American Social Media Boot Camp 14-15 December 2010 in Frankfurt, I spoke to security and risk technologist, author and blogger Urs E. Gattiker (@commetrics) in Zurich, Switzerland about his expectations of what will the top social media trends of 2011. We also talked about cloud computing service failures, the impact of the mobile…

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Water usage in Las Vegas, who uses the most water per square foot and what Nevada State and Municipal Government are doing to promote water conservation with Bob Conrad (@bobconrad), communications officer for the Nevada Department of Conservation of Natural Resources, which conserves, protects, manages, and enhances the state’s natural resources in order to provide…

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Vegas is desert country. Hot, dry and merciless. Yet amidst the harsh terrain are fountain shows, golf courses and lush gardens, which all appear to be hugely irresponsible water wasters.  But according to the local newspaper, the attractions aren’t the problem.  The worst offenders are rich Las Vegas celebrities, who maintain green acres that should…

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It may be Thanksgiving in the US, but in Germany, it’s another day at work. And if you work in Germany, your probably either actively using social media to increase your productivity, or scratching you head wondering how to reinvent yourself for the digital work place. If you’re one of the latter, you may want…

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This is my fourth year co-chairing the Digital Impact Conference (@prsadig) with Elizabeth Albrycht for the Public Relations Society of America.  This year, Kevin Sangsland joins us as a new co-chair, which is great because the conference has grown significantly over the years. Jen McClure of the Society for New Communications Research will be involved…

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How is the Coca-Cola Company — which has always plied its trade through 60-second spots with heart-warming tales and catchy jingles — adapting to the age of social media, where brand value is a function of what consumers say on Facebook, Twitter, YouTube and Flickr? The beverage giant is sponsoring is a novel program called…

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Each December, roughly 2,500 technology executives and Internet enthusiasts convene in Paris for Le Web, a two-day conference where start-ups pitch venture capitalists and emerging technology companies demo their wares.   Founded by Loic Le Meur and his wife Geraldine, Le Web has grown in popularity over the years and has come to be know…

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military social media rules

To integrate location based social media into wartime communications, the US Department of Defense made a public decision to relax their military social media rules and prohibit command from blocking access to social media indefinitely on their nonclassified network. So as service members respect military social media rules, protect their personal information and are careful…

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With the social media policy prohibiting command from blocking access to social media indefinitely on their nonclassified network, the US Department of Defense made a public decision to embrace social media, the origins of which I profiled on my blog earlier this year.  This podcast is about the shift from command and control to a…

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