Demetrios Skalkotos, SVP for Global Corporation Solutions of NASDAQ OMX [NASDAQ:NDAQ], the world’s largest exchange company, sits down with guest host Mark Story (@mstory123), Director of New Media at the U.S. Securities and Exchange Commission to discuss their new Do-It-Yourself (DIY) Platform, designed to make press release and regulation FD compliance self service for investor…

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Over the past few months, the number of social media management platforms to choose from has exploded.   In addition to well-known contenders like HootSuite and TweetDeck, there are more than a dozen other new applications designed to help teams manage multiple social networking accounts and measure the ROI of their efforts.   In this…

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Igniting movements of brand ambassadors involves tapping into what your constituents are truly passionate about. According to Geno Church, the charismatic Word of Mouth Inspiration Officer at Brains on Fire, it means rolling up your sleeves and discovering what will make your fans’ lives better. Why? Because a true fan will propel and defend your…

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Search engine optimization is public relations, Rebecca Lieb and author of The Truth About Search Engine Optimization tells guest host Sally Falkow (@sallyfalkow) in this special episode recorded at the PRSA International Conference in DC.   The next generation of PR professional will need be know SEO, data mining and how to think a publisher.  …

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Communications strategy and grassroots campaigns are key to the beverage industry’s ability to influence consumer attitudes says Susan Neely, President of the American Beverage Association (ABA). Susan will be part of a panel discussion at the PRSA International Conference in Washington D.C. called “Shaping the Debate: Public Affairs Strategies and the Health Care Reform Bill,”…

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Location based social networking at New York Fashion Week was all the rage, with more than 100,000 fashionistas checking-in, indicating clear winners and losers with respect to where the action and excitement was. Joost van Dreunen of SuperData Research (acquired by Nielsen) analyzed the check-in data and shares his findings.   Smart communications strategies embrace…

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Communicating in status updates and tweets, the skills required to build an effective communications strategy and avoiding the confirmation bias trap with former PRSA CEO Cheryl Procter-Rogers, vice president, office of public relations and communications at DePaul University, America’s largest Catholic university.   Prior to joining DePaul University, Cheryl was on the corporate affairs team…

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A commonly asked questions in my Social Media Marketing Seminars is how do you measure the ROI of a Facebook marketing campaign?   With 500,000 million users and 11 percent of all time spent online, the potential of Facebook for public relations and public affairs professionals is huge. But given how basic the measurement options…

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