Media relations skills are what employers want most from PR professionals, according to the Digital Readiness Report. But it takes a lot more than luck to land on the front page of a major print newspapers or the interview chair on broadcast television. It takes solid PR skills, communications skills and media relations strategies, and…

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Marketing Flight of the Conchords online, a new user management platform for the social web and how to build the right website for any organization with Dave Fletcher, founder and executive creative director, The Mechanism a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. He presented a session titled “Compelling…

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Finally, there’s a way to grow your social network, increase engagement and site registrations without having to Tweet and Facebook 24/7. Through a relatively new type of service called a user management platform for the social web, you can invite visitors to your destination website to use their Facebook, Twitter, Google, Yahoo, MySpace or Open…

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Social media for government regulators, web 2.0 for power plants and potential compliance issues surrounding the use of new media by energy companies with US Nuclear Regulatory Commission chief spokesperson Eliot Brenner, a presented at the PRSA International Conference in DC. Eliot Brenner has been director of public affairs at the Nuclear Regulatory Commission He…

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The future of grassroots diplomacy, the growth of emerging communications channels like social and mobile for news consumption, finding an audience for political news beyond The Beltway and Politico’s appearance in columns by Howard Kurtz and David Carr are among the topics discussed.   This is my show about political news in the age of…

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Michael Rice, SVP Digital at McCann Erickson Los Angeles, Adrian Sexton, CEO at New Medici, Yacine Baroudi CEO at FasTake and David Bloom, Principal at Words & Deeds share their first impressions on Google Instant at the iHollywood Forum Panel on Social Media for Brands. Special thanks to Erik Deutsch for his help.

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Selling social media strategy to leadership, Facebook vs. Google for decision-making and B2B B2C differences are among issues I discussed with Charlene Li, analyst and bestselling author of Open Leadership: How Social Technology Can Transform the Way You Lead. Charlene Li is a keynote speaker at the PRSA International Conference in Washington D.C. where she’ll…

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What’s the B2B B2C difference, how does an industrial giant like Kodak switch from consumer to business marketing and use tension to motivate net marketing strategies?   What type of business to business research is required and what is the future of marketing to business customers? These are just some the questions we address in…

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