The panelists, including a current White House Press Secretary and three former White House Press Secretaries discuss message development, learning to expect the unexpected and speaking truth to power. Moderator: Dan Schnur, Director of the Institute for Politics at USC Panelists (in order of introduction): Camille Johnston, Director of Communications for First Lady Michelle Obama…

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information operations

This case study reveals how the US Dept. of Defense integrated social media as an information operations capability without compromising operational security (OPSEC). This conflict continued for at least a next decade as an Iraqi insurgency emerged to oppose the occupying forces and the post-invasion Iraqi government and this article details precisely the role social…

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In this episode, two former attendees of Social Media Marketing Seminars — Laura Meade Kirk of Amica Insurance and Angela Nebel of Summit PR Strategies — discuss where they were before they took the workshop, what they learned and where they are now. I’ve led hundreds of these workshops all over the world.  SHOW NOTES:…

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While there are plenty of social media training opportunities out there, many are thinly-veiled product or service pitches, or too-high level and strategic to contain any practical guidance. I developed my Social Media Boot Camp 5 years ago for the Ministry of Information at the Government of Singapore and UCLA, before going on to teach…

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Dan Schnur, Director of the Institute for Politics at USC, Shelia Tate, Press Secretary to First Lady Nancy Reagan, Noelia Rodriguez, Press Secretary to First Lady Laura Bush, David Demarest, Press Secretary to President George H.W. Bush, Phyllis Tuck, Hill & Knowlton, Don Spetner, Korn/Ferry International, Joann Killeen, Killeen Furtney, Lou Baglietto, Butterfield Communications and…

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Entertainment public relations is a highly competitive industry.  In this interview with entertainment PR powerhouse Stan Rosenfield who represents Robert De Niro, George Clooney, Danny DeVito and many others, you learn what it takes to make it as a personal publicist in the entertainment business and how to snag an entertainment PR internship.  In addition…

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