How social media has caused the scope of marketing to expand inside organizations, why customer service needs to pay attention to customer influence, the concept of relinquishing oversight as a way of regaining control, aligning social media policy with business strategy and integrating social media into destination websites featuring Jeremiah Owyang (@jowyang).      SHOW…

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by Intersection Consulting https://www.flickr.com/photos/intersectionconsulting/

Online communications channels have become intricately interwoven into our social fabric. The overwhelming majority of young people use Facebook regularly and adoption among older audiences continues to rise. Just as we use the telephone and e-mail to communicate with our colleagues, friends and family, people of all ages are increasingly using social media to communicate…

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Corporate social media policy development has become increasingly important as organizations realize that social networking is more powerful in the hands of many than the hands of a few.  In many cases, employees not serving in official spokesperson roles may, in fact, have more weight influencing corporate reputation than more conventional channels like public relations…

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Scott Hanson and four other technologists manage the Dell TechCenter, an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors.   Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Members share advice and ask…

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Capt. Ted Fienning graduated Harvard in 2001, got a high paying job out of college, but quit to join to Marines. Here’s why. The meaning of life is a life of meaning, and that’s would Ted found in The Corps. This video was filmed at the Marines Corps Air Station by the Marine Corps Recruit…

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Brigadier General Frederick Padilla, USMC explains why ethics and values-based training is just as important as physical and mental training in the digital age. This video was recorded at the Marines Corps Recruit Depot on Parris Island.

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