Sales cycles are different when we research purchasing decisions on behalf of companies and this podcast is devoted to explaining why, how and what it takes to search engine optimize content for business to business customers.    You’ll learn about B2B keyword discovery, how B2B sales cycles impact search optimization strategy, aligning keyword selection with…

Read More

As excited as you may be with cross-publishing Facebook apps, Seesmic, Ping.fm, Posterous, TweetDeck, TubeMogul, Blip.TV, FriendFeed and the latest, Google Buzz — which automatically move what we say from one social media network to another — until these tools become as good at listening as they are at talking, they also bring with them…

Read More

What begins as a discussion about B2B applications of online video quickly spirals into a geek-out session about how to create live webcasts, online video streaming, production, editing, search engine optimization, archiving and file management.   If you’re interested in coming up to speed on the tools and technologies available for producing live video streams,…

Read More

In the battle to get found online, organizations are using social media to wage information warfare to win the trust and confidence of their constituents. Former DoD analyst Mark Drapeau, PhD., who is currently an online public diplomacy director at Microsoft, explains how to dominate your information spectrum with lethal generosity. This is a recording…

Read More

You don’t necessarily need a lot of money to look great, according to Emmi Sorokin who works as a men’s style consultant. In this short video, Emmi helps Eric Schwartzman, Bryan Person, Donald Harris and others at SxSWi 2010 improve their sense of personal style. The Social Media Boot Camp comes to Los Angeles, August…

Read More

Here’s a one-on-one I did with Kaiser Kuo who spoke about Google in China at SXSW. I attended the conference primarily to do research for a book I’m writing on B2B applications of social media. Here the highlights of our conversation. The Social Media Boot Camp comes to Los Angeles, August 16-17, 2010. Bring your…

Read More
b2b marketing at sxsw

B2B Marketing at SXSW takes many forms, from trade show exhibits to parties to swag. But the best B2B marketing opportunities at SXSW come from influencing the influencers from the podium. To be most effective generating buzz at SXSW, secure a speaking spot, which is done online through the SXSW panel picker. Next the Le…

Read More

If you sat out the SXSW Interactive Festival, this special episode, recorded at SXSW in Austin features Twitter founder Evan Williams announcing the new app platform @anywhere and Mashable Editor-in-Chief Adam Ostrow discussing the latest location-based social networking news, changes at Digg and what’s coming for Google Buzz. SHOW NOTES 00:52 — A summary of…

Read More

Pete Cashmore of Mashable sat down with me yesterday that SXSW 2010 in Austin, Texas to discuss the rise of Mashable, how the iPad might affect the print publishing industry, CPMs for online display ads, burning the boats, Mashable’s future ambitions and more. 00:45 — Mashable CEO Pete Cashmore talks about his online social media…

Read More

If part of your job involves building a business case and selling social media marketing initiatives inside organizations, you don’t want to miss this episode with Brian Solis, released on the eve of the SXSW conference in Austin, Texas.   Over the last few years, Brian Solis has shot like a rocket to the top…

Read More