EmployeeScreen (acquired by Sterling) celebrated its 10th anniversary last August, making it a grandfather in the hotly contested market for employee screening services.  The landscape is dotted with more than 1,000 employee screening companies, many of them specialized boutiques, according to Nick Fishman, chief marketing officer and executive vice president. EmployeeScreen has thrived in that…

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Business benefits, audio and video production techniques, search engine optimization, a discussion of the latest gear and the future of podcasting in a world of attention deficits with Steve Lubetkin of Professional Podcasts. 01:35 — Steve Lubetkin talks about his introduction to podcasting and his background using technology as a business communicator professional. 03:32 — Eric…

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Despite the terms first appearance in George Orwell’s 1984 more over 60 years ago, the use of “doublespeak” is on the rise in the US.   Whether it’s euphemism, jargon, gobbledygook or inflated language, doublespeak is being used regularly by politicians, government agencies and businesses to distance you from the truth.     In this…

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I know.  You’ve heard it a million times.  The social web is not a vanity press.  It’s a place to develop relationships, where give and take rules and conversations thrive.   Sounds great, right?     But how does that work in practice?  Just because you have a way to introduce yourself, doesn’t mean people…

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In this podcast, Rashmi Sinha, CEO of SlideShare talks about lead generation, user ratings, B2B social networking, making sharing beneficial to community members and encouraging meaningful discourse by discouraging anonymity. These show notes are more complete and narrative than in the past.  I am currently writing a book with Paul Gillin on B2B social media…

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This is a video excerpt of Mark’s digital media engagement presentation in my master class last week in Washington, D.C. I will also be releasing his entire talk as a podcast shortly. If you’re interested in attending the next Social Media Master Class, we’re in New York City in March. My Social Media Boot Camp…

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Of all the guests I’ve had, I’m particularly excited about this one, who last appeared on this podcast in a joint interview with Robert Scoble. One of the best books I read in 2009 was “Twitterville” by Shel Israel (@shelisrael). I found it so riveting and packed with useful information, that I simply couldn’t read…

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A frequently asked question in my social media boot camps is whether or not organizations should tweet from a branded Twitter account with their logo as the profile picture, or just have employees use individual accounts. It’s easy to see why someone would be skeptical about having a conversation with a counterpart hiding behind a…

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Considering launching a private B2B social networking site to help with complex sales. If you’re responsible for teeing up qualified leads for SaaS, CRM or ERP software, you’ve come to the right place.    This is one of my best interviews ever. Seriously. Mark Yolton, Sr. V.P. of SAP Community Network tells you everything you…

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Conversations occurring via social media channels present a valuable listening opportunity for organizations. Customers are rewarding and getting even with brands, products and services by sharing their experiences on Yelp, Twitter, Charity Navigator and Facebook. But with so many voices and so few ears, is the notion of offloading the analysis of those conversations to…

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