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Social media strategy for nonprofits specialist Beth Kanter on nonprofits that are using social media effectively, why research from Weber Shandwick and Philanthropy Now about the ROI of social media at nonprofits misses the mark and leaving social media ant trails.   Featured Guest In 2009, Beth Kanter was named by Fast Company Magazine as…

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Dr. Karin H. Czerny, Head of the Press Section at the United States Embassy in Vienna and Eva Muhm, Director of the American Reference Center at the United States Embassy in Vienna talk about communicating US interests via mainstream news media and social media in Austria. SHOW NOTES 00:34 – An introduction to the featured…

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U.S. Dept. of State Foreign Service Officer Liz Murphy and Public Affairs Specialist Billie Gross of the Bureau of Oceans and International Environmental and Scientific Affairs discuss using social media to stop global warming, rebuilding bridges with the international climate community and extending the reach of the UN Climate Change Conference via Facebook, YouTube and…

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Music Public Relations Specialist Ariel Hyatt on using social media to get signed to a record deal, how P. Diddy tweets without ruining the mystique of his stardom and using social media engagement to empower fans to promote their music organically online. 01:07 – Ariel Hyatt of Ariel Publicity and author of “Music Success in Nine Weeks’…

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A conversation with U.S. Army Reserve Social Media Chief Lieutenant Colonel Gerald Ostlund about empowering service members to use social media as unofficial spokespersons, the use of social media during the Fort Hood shootings and what U.S. citizens can do to show support for members of the U.S. Armed Forces. 00:59 – Gerald Ostlund defines…

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A conversation about the chain of command inside the Pentagon, Secretary of Defense Robert Gates and caring for wounded warriors with Robert Hastings, vice president communications Northrop Grumman Information Systems and former acting assistant secretary of defense for public affairs, who presented a case study about Wounded Warrior Care: Practical Applications in Strategic Communications.  …

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United States Marine Corps Major Danny Chung discusses his role as a public affairs officer, pulling Geraldo Rivera out of the desert during Operation Iraqi Freedom and balancing the American people’s right to know against operational security during combat situations.   00:56 — Why Danny Chung decided to enlist in Marines.   02:07 – What…

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Austrian bloggers Helge Fahrnberger, Michael Vaccaro and Matthias Wurz discuss the development of social media in Europe, cultural differences between Europe and the US, and what Austrian’s really think about Arnold Schwarzenegger, John Kerry and Bruno.   00:58 – Helge Farhnberger talks about his experience blogging in Austria, his blog, his work as a social…

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