I met Tara Hunt, author of the new book “The Whuffie Factor: Using the Power of Social Networks to Build Your Business” through Brian Obkerich’s podcast and was so taken with her, I was compelled to ping her whuffie.  Now when I was a kid, if you pinged a girl’s whuffie without asking permission first,…

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If you’re a newcomer to the world of social media communications, it is my pleasure to introduce you to prolific social media specialist Brian Solis. I’m writing from PRSA Digital Impact Conference, which just officially opened in NYC this morning with a keynote from Brian, co-author the new book “Putting the Public Back in Public…

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Video On Demand Deep Dive with Dina Kaplan, who covers the growth of online video, measurement challenges and how much showrunners earn from distributing their online programs on Blip.TV. Show Notes: 5:45 – Dina Kaplan on what makes Blip.TV different from other online video, what kind of shows Blip.TV focuses on, mainstream television versus viral…

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After teaching hundreds of PR and communications professionals all over the world social media communication skills, I know there is huge demand for digital fluency in the workplace.  But just which skills are most important to employers, and how are those skills demonstrated to hiring mangers during the interviewing process? To find out, iPressroom, Trend…

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Social media management, social media optimization and social media PR on Facebook with C.C. Chapman, who discusses leveraging Facebook to drive demand and lift sales through social media marketing. Show Notes: 4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in…

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Blogger relations advocate Jason Rosenberg, Director of Communications at the Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers. Show Notes: 3:18 – Jason Rosenberg on handling online communications at the Democratic National…

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Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, digital media compliance, the social media monitoring skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Show Notes: 3:49 – PR jobs expert…

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Benefits of social media marketing, the benefits of social networking and the benefits of blogging explained by Strategies and Tools for Corporate Blogging author John Cass, who talks about building profitable online communities, the differences between Linkedin and Facebook for business to business marketing, mapping objectives to social media channels and more. Show Notes: 3:25…

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Veteran reporter and author Kevin Roderick talks about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web. Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles,…

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