If you heard my interview with DailyCandy.com Editor in Chief Dany Levy, you’ll probably also want to hear my latest podcast, which is an interview with New York Times Sunday Styles reporter Allen Salkin. Allen shares his pet peeves about working with PR people, which magazines and TV shows he watches to keep abreast…

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NY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 – Eric Schwartzman discloses his partiality for The New York…

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Email newsletters are among the most effective channels for online communications, because email is the only channel with a higher adoption rate than search, which is the second most popular online communication channel. As jazzed as we all are about Twitter and Facebook, email and search engines still have greater reach. So if you’re curious…

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If you’re a public relations professional looking to score coverage with DailyCandy.com, I just uploaded an exclusive podcast interview with their Editor-in-Chief Dany Levy that you need to hear. She talks about how she trend spots via international lifestyle news, says which two countries she watches closest and how she decides what to cover.  She…

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Email newsletter publisher Daily Candy founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum on what it took to build an email newsletters that got acquired by Comcast for $125M, what makes an email newsletter successful and why email newsletter marketing is a huge opportunity for marketers.   Show Notes:    2:59 – New media mogul…

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Facebook pages and online newsrooms are inherently unique communications channels, but they can be used together effectively. Facebook is a great place to “socialize” your brand. But it’s the wrong place to steward your organization’s public record. Here’s why: Credibility – Your website is the only corporate communications channel *more* credible than a press release…

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How to conduct statistically relevant social media research with Tom Smith, CEO & Founder of the Global Web Index, a market research company with technology at the heart. Tom shares best practices for determining global social media penetrations rates, what types of products and services are most talked about online and why marketing professionals trust…

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It seems Nielsen had their fingers crossed when they released a report yesterday that claims “Social networks/blogs now 4th most popular online category – ahead of personal e-mail.” Adweek reporter Brian Morrissey ran with it in an article titled “Nielsen: Social Networking Overtakes E-mail in Popularity” which is how I found out about it. But…

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I recently posted that I believe online newsrooms, search engine optimized press releases and email newsletters are more important to organizational communicators than Twitter and Facebook. Not that I believe Twitter and Facebook are unimportant. The Advance Guard just released a white paper on how organizations can leverage Facebook’s new fan page upgrades, and Twitter…

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Online newsrooms are the heart of effective online organizational communications, as I tweeted on #journchat last week. Twitter and Facebook may be major arteries, but your online newsroom is where awareness is converted to measurable social, informational or ecommerce transactions with the least resistance. But before you get mired in the muck and start thinking…

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