Kye Strance, Director of Product Management at online PR software provider Vocus (acquired by Cision) talks about the online press release, clearing news over the wire, online communications and PR technology. Kye Strance is responsible for the overall product strategy and roadmap of the Vocus on-demand public relations software suite. Additionally, he heads the company’s…

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MSL Worldwide CEO Mark Hass on penetrating China, his acquisition criteria for acquiring PR firms and what it takes to be a managing director. Hass leads MSL Worldwide and acts as a strategic counselor to the firm’s largest clients, including General Motors, Philips and Procter &Gamble. As CEO of Hass Associates, which was Michigan’s largest…

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Columbia Journalism Review Chief Mathew Ingram talks about how he used Twitter, Flickr and Wikipedia to follow the Mumbai terrorist attack, the role he sees online monitoring tools playing in the news gathering process and the prospect of Twitter as a mainstream media outlet. He has written about the intersection between media and technology since…

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social media management

Jason Falls talks about social media management as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign. Falls was the director of social media at Doe-Anderson and has established himself by developing innovative outreach and communications strategies.…

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New York Times Executive Director of Customer Insight Jeffrey Graham talks about word of mouth marketing, rumor control, the wisdom of the crowd and keeping the Grey Lady profitable. Graham leads a 30-person corporate research team at The New York Times and nytimes.com, which includes advertising, online marketing, strategic research, web analytics, and database marketing.…

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