comScore recently reported that 11 million videos were viewed online in April 2008. For the first time, it’s actually becoming economically feasible for business to business and other niche marketers to add online video to their portfolio of communications channels. To demystify the process, iPressroom, USC Annenberg School of Communications and iPressroom are presenting a…

Read More

Associate editor for NPR’s All Things Considered, Carol Klinger shares how she chooses guests for the show. Carol Klinger is the associate editor and a booker for NPR’s “All Things Considered”; the first worldwide news broadcast on NPR that combines news, analysis, commentary, interviews and special features. She has been booking the show for close…

Read More

Basic SEO training is something every public relations specialist needs. Russell Wright is the co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimizing online content. Wright, better known as “the keyword guy,” is a search engine optimization auditor and is known as an expert in finding profitable…

Read More