This is an excerpt from a Social Media Training Workshop I led at the Strategic Media Relations Conference & Workshop in Singapore. This particular audio recording is about podcasting. The session was attended by government officials of Singapore, non-profit organizations, academic institutions and other influentials in the region. SchI talked about  podcasts of Disneyland, Ecast,…

Read More

Coca Cola Director of Communications Ray Crockett shares about the adoption of social media management, challenges facing the company’s corporate communications strategy and the secrets of successful public relations. This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Ray Crockett is the Director of Communications for Coca Cola, the world’s…

Read More

Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff about the impact of digital media on marketing and public relations. Show Notes: 1:16 – Digital Impact Conference in NYC, June 9-10 4:11 – Bernoff defines a Groundswell. 7:04 – Bernoff reveals how social…

Read More