Social media marketing master Josh Hallett goes On the Record…Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of integrating social media into external communications campaigns.   This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Josh Hallett is internationally recognized as…

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Executive Vice President and Chief Innovation Officer of Waggener Edstrom Worldwide Marianne Allison on the ins and outs of managing the Microsoft account.   Marianne Allison is the Executive Vice President and Chief Innovation Officer for Waggener Edstrom Worldwide, an agency that provides public relation services using innovative communication methods for global organizations impacted by…

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(right click on the speaker’s name to download their presentation) MORNING SESSION 9:00 AM Practical tools for increasing traffic to your corporate website using “earned” and paid techniques What can you do to increase the numbers of journalists, analysts, customers and prospects that visit your site? What are the pitfalls of attracting more traffic and…

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Larry Weber on building Weber Shandwick, one the world’s largest PR firms, and the impact social media marketing has had on the public relations agency business.  This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Larry Weber is author of the new book “Marketing the Social Web” and the…

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In this exclusive podcast recorded at the Public Relations Society of America International Conference in Philadelphia, Edith Wilson discusses digital transformation and social media compliance at the World Bank.   Edith Wilson is Senior Advisor on Corporate Communications in the External Relations office of the World Bank. She assists the Director on special projects and…

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