Paul Gillin talks about B2B online influencers. What motivates them, what they value and what marketers can do to engage with them. Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of Tech Target, one of the most successful…

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Sam Whitmore and I just heard Jason Calacanis deliver his lunch keynote at Online PR Convergence 07 in Los Angeles, and he was both prolific and hysterical. Unfortunately, Stowe Boyd dropped out at the last minute because while he may be technologically advanced, he struggles with his calendar and double booked us with a conference…

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We opened the inaugral Online PR Convergence at the Universal Hilton in Los Angeles this morning and have heard some pretty interesting presos from our speakers so far. I gave an opening keynote on integrating the web into mainstream PR campaigns. Phil Gomes and Brian Solis [PDF] talked about building public awareness through social networking.…

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Jimmy Guterman, NewCo Executive Editor, talks about the rise of social and conversational marketing. NewCo covers “the biggest shift in business and society since the Industrial Revolution” with articles on social media privacy, online etiquette and more. Jimmy Guterman has more than twenty years experience as a successful editor, magazine writer, book author, and consultant.…

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