Dave Friedman talks about the relationship between digital and traditional media, digital marketing communications and journalism. Throughout his career, Dave Friedman has helped clients leverage technology and marketing to build stronger relationships with buyers. His background combines the disciplines of consulting and marketing to create deep insight into the behavior of the digital consumer. Friedman…

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Stowe Boyd reveals his thoughts on how antiquated notions of PR are hurting companies in the online atmosphere, the new ethics of social media and the death of the press release. SHOW NOTES: 04:40 – Boyd sounds off on the new ethics of the blogoshere and how he ruffled feathers of blogging giant Shel Holtz.…

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David Greising shares his thoughts on the sale of Tribune, the economic future of the news business and The Chicago Tribune’s strategy for maintaining readership. “Zell lands Tribune,” the recent article by Chicago Tribune Chief Business Correspondent David Greising made waves. As the deal was nonselectively disclosed to the public, The Chicago Tribune relied upon…

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Senior Media Management at the World Economic Forum with Matthias Lufkens goes deep into why key nations slip in the rankings, the impact of marketing information technology on the Davos gathering and the use of the social media monitoring to gage trending news and information.   SHOW NOTES:   05:31 – Lufkens discusses the World…

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