Jeanette Gibson, Social Media & Digital Marketing Executive, goes on the record to discuss Cisco’s online newsroom, internet first and social media management strategies. SHOW NOTES: 05:19 – Jeanette Gibson details the creation and evolution of Cisco’s new media team and how they have adapted and continue to adapt to the new media explosion. 06:39…

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This is part 2 in a 2 part series. It’s a recording of a Social Media Marketing Masters Panel that I moderated at a course I taught at UCLA featuring: Rob Barrett, GM, LATimes.com Larry Gerbrandt, GM, Nielsen Analytics Claude Brodessor, NPR’s “The Business” TMZ.com blogger Kevin Roderick Here’s part 1. They discuss the challenges…

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New York Times Foriegn Affairs columnist Tom Friedman wrote yesterday about an activist group that convinced a major energy company to adopt a more environmentally friendly business strategy at a time when people have unprecedented access to information, because anyone can upload anything to the internet where everyone everywhere can see it. I spoke about…

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This is part 1 in a 2 part series. It’s a recording of a Social Media Marketing Masters Panel that I moderated at a course I taught at UCLA featuring: Rob Barrett, GM, LATimes.com Larry Gerbrandt, GM, Nielsen Analytics Claude Brodessor, NPR’s “The Business” TMZ.com blogger Kevin Roderick They discuss digital media, main stream media,…

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PR University Advanced PR Technology Conference just closed at Columbia College in downtown Chicago. If you attended, and you’re looking to download the presentations or my white paper, please take a moment to post a comment and let me know if you liked the program or not? What worked? What didn’t? How can we improve…

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Just as Marilyn Monroe’s handprints are preserved at the Chinese Theater on Hollywood Blvd, so does this podcast preserve entertainment PR legend Warren Cowan, who shares about walking the red carpet at the Oscars, working with A listers and the history of the motion picture premier.   After a stint with public relations company Alan…

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If you attended yesterday’s conference and are here to download a presentation, please leave a comment and let us know what you thought. And if there are any additional questions I can answer, fire away. As promised, here are the speaker’s presentations: https://del.icio.us/bulldogreporter/%22bulldog%2BLA%22 I had them listed previously by each speaker’s name but every time…

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I was honored to present a mini New Media PR Boot Camp to the PRSA Reno Chapter last week. If you’re here to download the presentation [PDF], please leave a comment and let me know what you thought of the session, what you’re working on and whether or not I can answer anymore questions. The…

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