I had the good fortune to sit down one-on-one with General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt and talk about measuring podcasts against other media forms, the behavior of podcast users, and where podcast measurement is heading. This is a recording of our conversation, which is really insightful if you’re working on…

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I’m flying over the Atlantic using on board wi-fi, returning home from a week in Denmark shooting an Electronic Press Kit and Publicity Stills for a client who is getting ready to import a hot, new European toy for girls 5 to 12. After two long days of shooting and getting images that far surpassed…

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David Sifry is VP, Center for Technology and Society at Anti-Defamation. But he used to be the CEO of Technorati, the first RSS search engine. In this interview, we talk about building a business case for podcasting, podcasting metrics, and RSS advertising. David Sifry is a serial entrepreneur with more than 30 years of software…

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Michael J. Lavery, former president of the Audit Bureau of Circulations talks frankly about paid versus non-paid circulation and the value of print versus and online media impressions. Michael J. Lavery is president and managing director of the Audit Bureau of Circulations (ABC), the world’s first and largest circulation-auditing organization and North America’s preferred circulation…

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We’ve got the first episode of the LA Opera podcast online and ready for download. The Los Angeles Opera is the first company to engage audiences through podcasts. The first episode feature director Vincent Paterson and soprano Anna Netrebko who are in rehearsals for the company’s debut of Jules Massenet’s Manon, opening Sept. 30th at…

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Allan Jenkins was kind enough to arrange a Copenhagen social media social on Saturday, Sept. 23 at 7pm local time. I’m really looking forward to rubbing elbows with the Scandanavian web 2.0 crowd. I’ll be following up on Neville Hobson’s first trip through Copenhagen, when he interviewed everyone for For Immediate Release: The Hobson and…

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Michael Dunn is CTO of Ultra, which is bringing the blockchain revolution to the gaming industry and creating a fair ecosystem for the future of games distribution.  This is a conversation I had with him when he was at Hearst Interactive Media about podcast advertising and podcast measurement.  When he was at VP with Hearst…

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Pete Blackshaw is Chief Executive Officer, Cintrifuse Syndicate Fund & Startup Incubator. I recorded this interview with him when he was at Nielsen BuzzMetrics. Pete and I talked about podcast measurement, podcast advertising and how to build a business case for podcast marketing. When Pete Blackshaw was CMO of Nielsen BuzzMetrics, he helped companies promote…

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