New media technologies have already revolutionized the way organizations communicate, and the way people consume media and information. But Hollywood – which started pushing the digital envelope over a decade ago — has been slow to procure any of its own major technological advancements. Until now… Today, for Rearden LLC, we officially announced the release…

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This is a recording of a presentation by New York Times technology editor, Steve Lohr at the Public Relations Society of America’s Technology Conference in New York about how public relations pros can best endeavor to secure news coverage with him. SHOW NOTES: 3:03 – Steve Lohr provides an introduction to his key note on how…

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My client Shanda Sawyer (center) directed the 136th Edition of the Ringling Bros. and Barnum & Bailey Circus, which just rolled into the Staples Center in Los Angeles for a week long stint. She was featured in the Wall Street Journal and has an upcoming story set to break in the pink section of the…

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This is a recording I did of a talk with LA Podcasters about their shows, the art of podcasting, and the elements of a must-listen podcast. SHOW NOTES 5:12 – Lance Anderson talks about how he approaches podcasting as an artist. 5:47 – Anderson talks about how many listeners there are of his podcast “Verge of…

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This is a great interview with Martin Howell, editor-in-charge of Reuters Inc. about covering corporate corruption, citizen journalism and the impact of search engines on the business of journalism.  If you’re in media relations and want to hear a great overview briefing on pitching financial news to reporters, this interview — recorded years before social…

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David Carr’s column in the NY Times Monday Business Day talks about the “blogging bubble…Taking on serious hot air of late.” Quoting new media mogul Nick Denton, who Carr ran into at a party PaidContent.org threw last week, the story says: “It made me want to move to Budapest, batten down the hatches and wait…

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I’m going to play devil’s advocate and pose a question that makes new media evangelists like myself wince. It goes something like this: What if blog storms were nothing more than a pressure valvea way for consumers to blow off steam, with no measurable impact on sales or valuation? Which begs the more specific question:…

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