Eric Schwartzman at the PRSA Technology Section Conference in New YorkOriginally uploaded by spinfluencer. I gave a talk with BL Ochman, Peter Himler, David Parmet and Robert Ricci on practical applications of new media in PR campaigns at the PRSA Tech Section Conference in New York last week. The keynotes were Steve Lohr of The…

Read More

This is an exclusive, unedited interview with Alan Elias, senior vice president of corporate communications for Washington Mutual Card Services. He speaks candidly about crisis communications in the banking trade, the impact of Regulation Fair Disclosure on public relations, and how corporate scandals have affected the way he does his job. Alan Elias is senior…

Read More

This is an exclusive, uncut interview with Dan Irvin about his experience running automotive PR and corporate communications at Mitsubishi Motors, some of the challenges of doing PR in the automotive sector, and how technology has impacted his job. Dan Irvin is the director of corporate communications and public relations at Mitsubishi Motors North America.…

Read More

I started listening to podcasts in late 2004 (my favorite is For Immediate Release) and launched On the Record…Online in April 2005 to help promote a greater understanding of how new media is changing the way organizations communicate, and the way people consume media and information. Now, in addition to producing and consulting on new…

Read More

This is an interesting interview with some awkward moments featuring Charles Connor, who got a little weird when I dug too deep into the American Red Cross’s response to Hurricane Katrina. Charles Connor was senior vice president for communications and marketing at American Red Cross. He oversaw internal, external, and stakeholder communication and marketing including…

Read More

Tony Sapienza is Head of Communications at ZF Group. But when I recorded this interview with him, he was co-founder and principal of Topaz Partners. We spoke about the use of social media management tools for PR, the role of the press release in reaching consumers, and fusing of mainstream and social media relations. Tony…

Read More

This is an exclusive interview I did with Matthew Murray of the Wall Street Journal about how he uses technology to do his job and how he prefers to work with public relations professionals.  Matthew J. Murray is deputy national news editor at The Wall Street Journal and a former Chicago Tribune journalist.  Murray received…

Read More

This is an exclusive, uncut interview with Eric Rabe, vice president of media relations at Verizon about the controversy over free municipal Wi-Fi services and the issue of Net neutrality. If you want bone up on how public relations is handled in the telecommunications industry, this is a great overview primer. Rabe is a seasoned…

Read More

This interview is a little embarrassing because this media trainer turned the tables and completely disarmed me.  Jim Cameron is a master media trainer and in this exclusive interview he talks about how to stay on message and control an interview, which he definitely does. Jim Cameron of Cameron Communications, Inc. is a professional communications…

Read More