I had a chance to talk to Wendy Naugle of Glamour Magazine about the health and beauty audience, how she researches stories and how she prefers to receive PR pitches. Wendy Naugle is a health deputy editor at Glamour magazine. Prior to joining Glamour, Wendy was the health editor at Ladies’ Home Journal. Wendy also…

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This is a really interesting conversation I had with Bernadette Mansur about doing PR in the NHL, the fan base and the digital distribution of games direct to viewers. Bernadette Mansur is the senior vice president of communications for the National Hockey League and the executive director of the NHL Foundation. Mansur previously was vice…

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These are my opening remarks from yesterday’s panel on building a business case for podcasting at Syndicate New York. We also released a white paper that has a lot of the research cited below, but also covers an integrated approach to online PR and interactive marketing through blogs, RSS, dynamic web presence, organic SEO and…

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Jeff Jarvis is giving the opening keynote at Syndicate NY. He’s definitely the speaker I’m most excited about hearing from here at the conference. He started with a list of topics: Media and syndication Money and syndication Technology Conferences suck None of the above Then he took a vote, looking for guidance for what to…

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In this interview, I talk to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR people and using the tech to research news. Ali Velshi is a business news anchor for CNN, who contributes regular business features and updates for “The Bottom Line” segment of the network’s afternoon program, The Situation Room.…

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Webcasts, on-demand digital downloads and podcasts all have their benefits, but together they offer listeners the most flexibility in how they consume your content. So next time you produce a webcast, don’t just record the audio and archive it on your site. RSS-enable it and serve it up as a podcast as well. Similarly, if…

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In a guest opinion column today’s New York Times, Robert W. Cort, a former CIA Anaylst turned movie producer, has this to say about the ineffeciency of theatrical motion picture releases. “Why then do smart executives keep defending the sanctity of the theatrical release? Maybe it’s sentimentality about the big screen, or the complicated and…

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