I heard a funny line from prime minister Ehud Barak at a dinner in Los Angeles this week. Here it is: A pessimist is an optimist with experience. It was an honor to meet him and to support his US fundraising tour. I am grateful to Bill, Sandy, Marvin and Michael for making it possible.…

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media relations master class

Media relations is skill learned best through experience. In this exclusive interview — which is pretty much a recorded media relations master class — Peter Himler goes deep into media relations best practices in the network age. Peter Himler is principal of Flatiron Communications LLC, a PR/media consulting firm in New York. He was the…

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history of podcasting

The history of podcasting goes back way before Spotify launched a podcasting network and Apple got interested in producing original content. Before popular podcasts even existed, a software developer named Dave Winer figured out a way to send an attachment file through an RSS feed, Adam Curry launched the Daily Source Code, audio content started…

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In this exclusive interview with legendary public relations agency founder Al Golin — who passed away in 2017 at the age of 87 — talks about public relations agency management, promoting healthy client-agency relationships and the secrets of successful PR. SHOW NOTES:   4:24 – Al Golin explains what public relations is. 5:35 – Golin…

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Today’s Executive Podcasting Workshop, which includes everything you need to know to get started podcasting, was completed with a full house. This month’s attendees included public relations executives from a leading antivirus software company, a municipal media relations director, the marketing director from a top industry analyst firm and an online media director from a…

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I just saw Al Pacino perform Oscar Wilde’s Salome in Los Angeles and was absolutely blown away by this actor’s ability to lose himself in the role of the king on stage. I’ve been quite down on mainstream entertainment lately, but this experience has given me renewed optimism. I have a new appreciation for the…

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I created these bullets for a client proposal and want to make sure they are always available, so here they are: Allows listeners to time-shift and place-shift media consumption 100% efficiency, since episodes are only downloaded by listeners on an opt-in basis Easily accessible to a global audience that is not defined by geographic boundaries…

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This is an exclusive interview with Harold Burson — who passed away in Jan. 10, 2020 at the age of 98 — talks about public relations agency management and shares words of advice to PR job seekers. Harold handled crisis communications for Tylenol-tampering case and a devastating gas leak in India. He was founding chairman…

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The only real shocker in the National Edition of today’s front page NY Times expose about Page Six contributor Jared Paul Stern’s alleged scheme to extort cash against the power of the page is the very last line of article, which oddly enough does NOT appear in the online version: “He [Jared Paul Stern] lives…

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Reading a story about France’s attempt to force Apple to open up iPods to services other than iTunes, I can’t help but wonder whether or not Apple’s proprietary play might ultimately by their demise, but my associate Austin Hice firmly disagrees. He says he thinks Apple is leading the revolution. And I can’t argue with…

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