Congratulations to the USTA for adopting player line challenges in North American tennis. This is a fantastic development for professional tennis. Hats off to the USTA for changing with the times, and using technology to improve the officiating of their tournaments! This is HUGE! Thanks to Arlen Kantarian, Chief Executive, Professional Tennis, USTA, ATP Executive…

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The New York Times calls Jakob Nielsen “the guru of Web page usability” so those are their words, not mone. And U.S. News and World Report calls him “the world’s leading expert on Web usability.” Jakob holds 79 United States patents, mainly on ways of making the internet easier to use. When I launched iPRSoftware,…

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I gave a lecture on new media to a public relations class at Pepperdine University yesterday. A few of the students had laptops and the campus provides wi-fi, so they were looking at their screens through much of my talk. I’m sure whatever it was they were looking at was much more interesting than I…

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Thsi is a recording of a talk I gave on Social Media PR at the Public Relations Society of America Independent Practitioners Group. This was pre-Facebook, pre-Twitter and definitely pre-Tik-Tok. I focused on blogs, podcasts and other web-related technologies and how can PR practitioners can use them. SHOW NOTES: 00:57 – Eric Schwartzman talks about…

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This is an exclusive, unedited interview with Washington Post editor of breaking news Chet Rhodes about pitching stories to the Washington Post, his daily video podcast and the challenges facing the news print publishing business.  Chet Rhodes has been working at Washington Post for eight years. Prior to becoming the deputy multimedia editor, Rhodes was…

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Here’s my opening remarks from the Podcasting and Videocasting Session at the New Commusications Fourm in Palo Alto: My name is Eric Schwartzman, I am the founder and president of iPressroom, a hosted web-based application for online PR and interactive marketing campaigns, and I have the pleasure of moderating this session Beyond Text: Podcasts and…

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Findings Summary from the New Communications Forum in Palo Alto: Blogs have been instrumental in helping marketers and communicators understand and appreciate the benefits of communicating via the web. The fact that they are free or low cost and easy to learn has made it possible for a generation previously stifled by technology to use…

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This a conversations with Katie Delahaye Paine, founder of KDPaine & Partners LLC and publisher of The Measurement Standard, recorded way before social monitoring tools became available. Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of The Measurement Standard and The One-Minute Benchmarking Bulletin. They are newsletters for marketing and…

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This is a talk I had in the early days of digital with J.D. Lasica about working in the mainstream media, citizen journalism and the impact of social media on traditional journalism. J.D. Lasica is co-founder and executive director of Ourmedia, a nonprofit global repository and community space for grassroots video, audio, photos and text.…

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This is a conversation I had with Francois Gossieaux, who was president of the world’s first blog media startup, at the New Communications Forum in Palo Alto, California. We spoke about his company Corante and he offered advice to public relations professionals on how to assimilate digital communications into their campaigns. Francois Gossieaux serves as…

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