According to press release issued to today by Dow Jones, tucked at the very end is the following langauage: “By organizing around markets and customers and integrating print, online and other media for each of our franchises, we will enhance our journalistic excellence, increase the value we provide to customers, improve our efficiency, execution and…

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This is an oldie but goodie. It’s a conversations I had with Phil Gomes and Steve Rubel from Edelman about the benefits and drawbacks of blogging, how online communication is changed PR and social media management best practices. Phil Gomes is considered to be the first PR blogger.  In addition to working at Edelman, he…

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Blogs make it easy for people to grasp and appreciate using the web as a dynamic communications channel. They are an add water and stir content management engine that are both easy-to-use and inexpensive. And they have made it easy to understand how the one-to-many nature of the web can be used to communicate, because…

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This is a conversation with club promoter Ivan Kane, dubbed by The New York Times as “the night-life guru of Hollywood” about what makes something cool. The secrets behind his success are insightful to marketing and public relations professionals tasked with launching destinations, products, brands or services to a young, elusive urban demographic. Ivan Kane,…

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This is a conversation I had with New Communications Forum Chair Elizabeth Albrycht about social media marketing and the impact of the web on public relations. Elizabeth and Jenn McClure produced the very first conference on the use of online technology for marketing and PR. It was called the New Comm Forum. It was in…

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I saw Anton Chekov’s The Cherry Orchard in Los Angeles tonight and was struck by just how relevant the play’s themes are today, in an age where so many marketing and PR professionals are still taking a wait and see attitude towards new media, despite undeniable trends which they acknowledge and accept. In The Cherry…

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When a Bad Name Gets in the Way of Good Business Originally uploaded by spinfluencer. Okay, fine. You can fix my computer. But please don’t ask to use my bathroom.I don’t know about you, but I’d feel a little uncomfortable even shaking hands with this technician. IMHO, this is an excellent example of how NOT…

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I’m blogging this as much for myself as for whoever’s reading. This is a brain spark I have to remember. Appearing on Shoot Out with Variety Editor-in-Chief Peter Bart and film producer Peter Gruber, former Warner Bros. CEO Terry Semel of Yahoo! summed upwhat I have been asking guests on my podcast for quite sometime…

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Just as blogs made it easy for people to understand and appreciate the benefits of using the internet to communicate directly with a network of like minded people, the emergence of new media technologies that make it possible for anyone to reach a broad or influential audience are frustrating the US Dept. of Defense in…

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