This was recorded when Rob was in charge of digital media at LA Times. He was also good enough to speak on a panel in a class I taught on digital media at UCLA. SHOW NOTES 00:35 Eric introduces Rob Barrett, the Interactive General Manager for LATimes.com; plays a snippet about LA Times struggle to…

Read More

According to Stuart Elliot… THE parade of mainstream advertisers starting to use nontraditional media is growing almost as long as that march through Manhattan yesterday sponsored by a certain department store. Those quoted in the article are: Scott Deaver, executive vice president for marketing at the Cendant Car Rental Group in Parsippany, N.J., which oversees…

Read More

According to Brian Clark, Audi’s Art of the Heist advertising campaign, which was designed and conceived specifically to build traffic online and secure opt-in email addresses, saw 29 percent of its traffic come from ads placed on blogs. But what was even more astounding was the fact that in a campaign made up of broadcast,…

Read More

All Headline News: Martina Butler, 15, may soon become a celebrity on the net and in her HighSchool. The teen has secured corporate sponsorship of a weekly podcast where shediscusses her favorite music and interviews celebrities. MobileCast Media, Inc., has arranged for Nature’s Cure, a brandspecializing in acne treatments, to sponsor Emo Girl Talk, a…

Read More

Podcast brother and Portable Media Expo organizer Tim Bourquin, Michael Geohagen, Dan Klass of the Bitterest Pill, LA Podcasters founder Lance Anderson of Verge of the Fringe, Tres Jefes, Robbie Trechany and Paul Figgiani of The Point Podcast live from the trade show floor share their impression of the first U.S.-based conference dedicated solely to…

Read More

I heard a very interesting exchange about how technology is changing the very heart of the newspaper business. Appearing recently on Charlie Rose for a one hour interview, New York Times Publisher Arthur Sulzberger said, “We have a robust advertising revenue coming in from the web and it’s growing at 30 to 40 percent growth…

Read More

00:32: Eric intros NY Times technology columnist David Pogue; plays a snippet of David’s thoughts about the amazing benefits of podcast; Eric explains “On the Record…Online,” who he is, what he does and what OTRO’s objective is. 5:44: All About Pogue: David discusses how he got into covering personal technology starting with music software; discusses…

Read More

It’s not clickable yet, but Podshow.com has a banner on their website announcing upcoming “unditions.” According to my inside the source, it’s going to be a way for podcasters to audition to join the PodShow podcast network. Launching shortly, so keep ’em peeled. The Social Media Boot Camp comes to Los Angeles, August 16-17, 2010.…

Read More

DO: Promote Your Podcast – Pay attention to the online conversations already underway on influential blogs and podcasts that are reaching your intended audience, and work to advance those conversations through active participation. SEO your Podcast – The web is still a text medium. People search for and find online information based on keyword and…

Read More

Entertainment industry trade publication newsroom king pin Alex Ben Block discusses the future of the television business. :30 Intro: Eric introduces Alex Ben Block, the former editor of the Hollywood Reporter and Television Week, who will be discussing how new technology is changing the broadcasting business as we know it. :39 Eric plays a snippet…

Read More