Accordingly to a very interesting post by Pete Blackshaw, iPod owners occupy a much more influential spot of the ladder of exclusivity than non-iPod owners. Using a slew of quantitative data to back-up his claim, Pete makes a very convincing argument to public relations professionals about putting iPod users a notch above the general public…

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An opinion column in today’s New York Times by Jeremy Blachman of Anonymous Lawyer weighs the benefits and drawbacks of legislation protecting employees for being fired for blogging. As unrealistic as the practical execution of such a law would be, Jeremy defines the problem very concisely in the following excerpt: But here’s the problem: Weblogs…

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Shel Holtz comments on the “war of words” between Steve Rubel and Jeremy Pepper in the latest edition of the For Immediate Release podcast. The discussion starts at 15:02 into the podcast. Here’s Neville‘s description from the show notes: Blog etiquette and trackbacks: when does it become spam? Shel analyzes the stand-off between Steve Rubel…

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DO Monitor what others are saying on the blogosphere. Your blog is part of a larger conversation and nobody wants to talk to someone who don’t listen. If you want to use your blog as a marketing tool, title your blog posts in no uncertain terms. Most people will find them through search engines, so…

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It’s official. A-list PR blogger B.L. Ochman will be attending Bulldog Reporter’s PR Technology Conference Sept. 9 in New York City. The Social Media Boot Camp comes to Los Angeles, August 16-17, 2010. Bring your laptop, log on and learn the ins and outs on social media engagement and SEO. Sign up at https://www.socialmediabootcamp.com

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If you think about it, pastors, priests, and rabbis can considered among history’s first public relations professionals. They were there to inform the public about the Ten commandments and the word of God, and also to shape the moral views of a community by distinguishing the differences between right and wrong, good and evil, sinning…

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I have been asked to moderate two full day seminars on how blogs, RSS and podcasts are changing the PR business. It’s being sponsored by Bulldog Reporter and there’s one in New York on Sept. 9 and then another on in San Francisco on Sept. 16. Here are details. I am currently working on booking…

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Ari’s getting fired was much worse then Nate’s (Six Feet Under) dying, don’t you think? So he either pulls a Jerry McGuire, or moves on to greener pastures. The Social Media Boot Camp comes to Los Angeles, August 16-17, 2010. Bring your laptop, log on and learn the ins and outs on social media engagement…

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Weighing on Steve Baker’s blog post on whether bloggers or media relations should be handling customer service in the wake of Jeff Jarvis’s rift with Dell, Mike Manual says a mash-up is in order, and I agree. As I posted on Mike’s blog, Media Guerilla, until only recently, PR (and marketing for that matter too)…

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Michael Terpin, who founded Marketwire, has launched a blog called Uncorporate Communications. Michael is also on our board at iPressroom. The Social Media Boot Camp comes to Los Angeles, August 16-17, 2010. Bring your laptop, log on and learn the ins and outs on social media engagement and SEO. Sign up at https://www.socialmediabootcamp.com

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