Social Media Marketing Workshop
Advanced social media communications for business
Thursday, June 30, 2011 -- 9 to 4:30pm
Friday, July 1, 2010 -- 9 to 4pm
MicroTek Los Angeles Facility
222 N. Sepulveda Blvd. (at LAX)
El Segundo, CA 90245
Los Angeles, California
$995.00
$995.00
Bring your computer, logon and get a comprehensive overview of social media for business through easy-to-follow, step-by-step exercises. Get hands on experience using social media tools and services, and a foundation of strategic social media marketing know-how. Start at square one and learn everything you need to know to develop social media marketing initiatives that deliver measurable results.
You will learn:
- How to build a social media monitoring dashboard with free online tools
- How to launch a Facebook page and install "Like" buttons on your website
- How to launch a blog, add photos, videos, widgets and more
- How to search engine optimize web content and rank high on Google
- How to use Twitter to track online opinions and build communities
- How to find and engage business customers on Linkedin and SlideShare
- How to read your website statistics to calculate the ROI of your efforts
- Where the future of social media marketing is headed
- And much, much more!
Attendees also receive an autographed copy of my new book
Social Marketing to the Business Customer
This seminar is offered in a Wi-Fi environment. Attendees bring their own laptop computers and follow along through a series of exercises using popular online social media tools and services. Learn the basics of keyword discovery and use your keywords to set up a social media monitoring dashboard. Launch your own blog, set up and integrate a Flickr account, embed YouTube video clips and learn to install third party widgets. Get practical knowledge on how to leverage these tools to generate word of mouth.
Past Attendees Discuss Their Experience at my Social Media Boot Camp
LISTEN
| Testimonials | Logistics | Upcoming Seminars |
" I am a Senior Foreign Service and have been doing this job for twenty-five years and this was one of the best, most informative and fun sessions I have experienced in my professional training." - John Matel Director IIP, US Dept of State "I would highly recommend Eric's Boot Camp to those who wish to master influence in the age of Social Media." - Joseph DeMatteos Director, AARP More attendee recommendations. |
| Social Media Boot Camp Public Relations Society of America May. 19-20, 2011 - New Orleans |
REGISTER BELOW for the Social Media PR Boot Camp - 2-Day Workshop on Thursday, June 30, 2011 from 9 to 4:30 and Friday, July 1, 2011 from 9 to 4pm at 222 Sepulveda Blvd. #1240, Los Angeles, CA 90245 -- (310) 455-4000
On-Site Parking Available for $10 per day without in/out privileges.
IMPORTANT NOTE
Attendees should bring a laptop with wireless Internet access capability, be proficient at logging into a non-secure wireless hot-spot, and be comfortable pointing, clicking, dragging and dropping on a Mac or PC. Most demos are conducted on a Mac.
Though not mandatory, it is helpful if participants also have administrative privileges to download and install third-party software on the hard drive of their computers. Specific applications vary, but they may include open source, Java or Adobe AIRapplications. It is challenging for participants to effectively monitor, participate and engage constituents online if they are not at liberty to access and utilize the same, popular social media applications used to drive the digital dialogue.
Participants also will need the ability to access the Internet in the absence of their own secure proxy server, should have Microsoft Internet Explorer 7 or higher, Firefox 3 or higher, Flash Player 9 or higher, and a secondary Google Gmail account that can be used to sign up for Web-based services and that will not interfere with their productivity if excessive unsolicited e-mail accumulates at that address.
Participants also will need the ability to access the Internet in the absence of their own secure proxy server, should have Microsoft Internet Explorer 7 or higher, Firefox 3 or higher, Flash Player 9 or higher, and a secondary Google Gmail account that can be used to sign up for Web-based services and that will not interfere with their productivity if excessive unsolicited e-mail accumulates at that address.
About the Instructor
@EricSchwartzman is coauthor of Social Marketing to the Business Customer, the first book devoted exclusively to B2B social media communications. He has been conducting monthly social media training programs for PRSA since 2006 and works as an independent online communications consultant to businesses, the US Military, government agencies and nonprofits. Eric specializes in online communications strategy, social media policy development and accelerating social media literacy within organizations. He is a frequenter speaker at professional conferences and has been producing the award-winning podcast “On the Record...Online” (@ontherecord), which focuses on how technology is changing the way organizations communicate, since April 2005.