http://ericschwartzman.com/pr/schwartzman/ Subscribe to this feed to get PR tips from the Schwartzman PR Team Schwartzman & Associates, Inc. http://ericschwartzman.com/pr/schwartzman/prtips-post.aspx?id=1167&link_page_rss=62676 http://ericschwartzman.com/pr/schwartzman/prtips-post.aspx?id=1167 In today’s digital age, where people have access to a breadth and depth of information and news online, flashy, die cut press kits are largely a thing of the past. They continue to have value at trade shows and conferences, where reporters are often ...<img src="http://ericschwartzman.com//rss.ashx?id=62655" height="1" width="1" /> Wed, 22 Oct 2008 20:31:50 GMT http://ericschwartzman.com/pr/schwartzman/prtips-post.aspx?id=1166&link_page_rss=62676 http://ericschwartzman.com/pr/schwartzman/prtips-post.aspx?id=1166 It may seem obvious, but the key to a great press release is highlighting what the most newsworthy aspect of your announcement, whether or not it’s something you want to talk about. You may be announcing a product that a community of activists find ...<img src="http://ericschwartzman.com//rss.ashx?id=62655" height="1" width="1" /> Mon, 22 Sep 2008 20:30:25 GMT http://ericschwartzman.com/pr/schwartzman/prtips-post.aspx?id=1165&link_page_rss=62676 http://ericschwartzman.com/pr/schwartzman/prtips-post.aspx?id=1165 If you want to get the most effort out of any PR agency or freelancer, give them projects they can be successful executing.&nbsp; If you’re the client who’s always making unrealistic demands, you’re the one they’re going to dread calling, and dread ...<img src="http://ericschwartzman.com//rss.ashx?id=62655" height="1" width="1" /> Fri, 22 Aug 2008 20:28:46 GMT