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Hands-On Social Media Training

Get digitally fluent and social media savvy through Hands-On practical experience in my newest workshop, designed to help participants develop advanced tactical fluency in all forms or social media.

Follow step-by-step exercises and develop the applied social media skills you need to use social media for business.

@cgfrer
Christine Gfrer Highly recommend #HandsOnSMT seminar to anyone currently using Social Media or considering it. Thanks @ericschwartzman for great 2 days!
Sep 27 via webFavorite Retweet Reply

Contact me to discuss your social media training needs, or check out my upcoming social media training dates.

Day One Agenda

Manage Content Online

Launch a Blog
Install Google Analytics
Install FeedBurner
Embed Flickr
Embed YouTube
Embed SlideShare
Embed friendfeed

Monitor Social Media

Track blogs
Track Twitter
Track YouTube
Track forums
Track LinkedIn
Search Facebook updates
Map circles of influence
Edit custom newfeeds

Search Engine Optimization

Discover keyword phrases
Analyze keyword relevancy
Analyze keyword density
Analyze search volume
Analyze search rankings
Search keywords
Search optimize web copy

Create Digital Audio & Video

Record & edit audio
Record & edit video
Add titles & music
Publish podcasts in iTunes
Syndicate to YouTube, Facebook, & Twitter
Meta tag audio & video
Live stream via mobile

@MoyraKnight
Moyra Knight Thanks to @ericschwartzman for an amazing two days at #handsonsmt. A practical, insightful, transformational experience!
Sep 27 via webFavorite Retweet Reply

Day Two Agenda

Facebook for Professionals

Profiles, pages, & apps
Inside Edgerank
Launch a Facebook page
Embed "Like" buttons
Embed "Like" boxes
Engagement strategies
Mobile applications

Twitter for Professionals

RTs, mentions, and DMs
Hashtags & Klout scores
Track Clicks with Bit.ly
Embed "Tweet" buttons
Embed "Follow" buttons
Engagement strategies
Create custom lists
Mobile applications

Linkedin for Professionals

Optimize your profile
Grow your network
Linkedin Groups & rankings
Embed "Share" buttons
Generate leads in "Answers"
Use Linkedin Signal to search Twitter by industry
Mobile applications

Google Analytics

Analyze uniques & returns
Analyze sessions & bounces
Analyze traffic sources
Assess mobile demand
Set up goals & funnels
See beyond the last click
Derive useful, actionable business intelligence

Train your staff. Train your partners. Train yourself at the ONLY social media training program attended by the Athens Society of Journalists in Greece, the U.S. Embassy to Rome, U.S. Pacific Command, North American Aerospace Defense Command (NORAD) and the Singaporean Ministry of Health.

Avoid making costly mistakes by acting on bad advice from a less-experienced social media specialist. Don’t waste time with high-level case studies from consultants on the hunt for new business.

Contact me to discuss your social media training needs, or check out my upcoming social media training dates.

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