Eric Schwartzman

H&S Media Inc.

Client

H&S Media Inc.
 
Objective

Promote various specialty magazine titles to consumers and Madison Avenue to drive circulation rates and advertising sales.
 
Key Strategies
Develop a set of turnkey shelf promotions the publisher can offer advertisers to drive sales. Partner with print and electronic media outlets to increase visibility and credibility through a syndicated newspaper column and original radio spots. Secure celebrities for interviews, features and editorials inside various magazine titles. Targeted media relations campaigns for various magazine titles.
 
Results
Circulation of the publisher’s leading title doubled to almost a million copies a month. Executed a national, scratch-off game card promotion funded by a magazine advertiser featuring a novel media stunt that secured pick-ups with:
 
Channel 2 News – WCBS-TV (CBS) – NY 6:30 PM - :41
10 O’clock News – WNYW-TV (FOX) – NY 10 PM – 1:01
Channel 2 News At Noon – WCBS-TV (CBS) – NY – 12 PM - :53
Channel 2 News This Morning – WCBS-TV (CBS) – NY – 5:30 AM - :31
Channel 4 News – KNBC-TV – LA 11:30 PM - :26
News 4 At Four – WRC-TV (NBC) – D.C. 4 PM - :42
Newsbeat At Six – WDIV-TV (NBC) – Detroit 6 PM - :28
News 2 Houston First At Five – KPRC-TV (NBC) – Houston – 5 AM - :19
And over a dozen others

Extensive print coverage in key publications including The Wall Street Journal, People, USA Weekend and U.S. News & World Report. 26 minutes continuous coverage in a one-hour special, which ran five times on E! Entertainment Television titled, “Beanie Baby Mania.” Secured and executed cross-promotions with The Los Angeles Lakers and The Chicago White Sox. Produced a one-minute cash-free, barter-free syndicated radio program and distributed it to broadcasters nationwide. Promoted a newspaper column penned by a magazine editor to syndicates resulting in a contract agreement with The Los Angeles Times Syndicate. Co-branded, special editions distributed exclusively at Warner Bros. Studio Stores, as well as licensed titles featuring Cartoon Network characters through Warner Bros. Publishing. Launched a UK Edition in England of the publisher’s leading title, securing feature coverage on the BBC’s “Best Breakfast” morning show and The Times. Secured extensive celebrity interviews and feature stories to feed monthly “Celebrity Spotlight” departments and special issues.


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