Cirque du SoleilWhen Cirque du Soleil accepted an offer to perform in producer Laura Ziskin's production of the 74th Annual Academy Awards®, Debra Brown, the creative force behind the performance, knew that with the right media relations professionals in place, it could be the single biggest media opportunity the troupe of Montreal fame had ever known.
Cirque du Soleil called on the services of Schwartzman PR, who applied their comprehensive knowledge of the Los Angeles-based print, broadcast, cable and syndicated media landscape to build an integrated communications plan and begin executing immediately.
To efficiently supply the media with press materials and high-resolution artwork, Schwartzman PR set up an Internet pressroom. By uploading timely images live from the red carpet, Schwartzman PR propelled photo placements in print dailies worldwide, resulting in cover photos in the New York Times, Los Angeles Times, USA Today and many more.
Working hand-in-hand with Cirque du Soleil's executive brass, Schwartzman PR supervised and coordinated a carefully calculated media relations campaign, using Cirque du Soleil performers for background and principal Debra Brown for interviews with live broadcast and cable network hits, wire service reporters, daily news journalists and international news reporters on the red carpet at the Kodak Theater.
Find out how Schwartzman PR can secure similar results for you!
March 2002 CASE STUDY - Cirque du Soleil at the 74th Annual Academy Awards®
Los Angeles/March 2002 - Read the full case study, which details the specific steps Schwartzman & Associates took to help publicize the Cirque du Soleil's appearance at the 74th Annual Academy Awards®.
March 2002 PRESSROOM - Cirque du Soleil at the 74th Annual Academy Awards®
Click here to visit the Internet pressroom, where you can access the photo galleries, press materials and links to news coverage.
March 22 thru 24, 2002 25,210,382 Electronic Media Impressions
CNN: Talkback Live, CNN International, Entertainment Tonight, Access Hollywood, BBC, E! Entertainment TV, KABC-TV entertainment news reporter George Pennachio reporting for ABC Network News, Fox New Network, Reuters TV, NBC Network News and many others.
April 20 thru March 25, 2002 55,674,930 Print Media Impressions
Atlanta Journal-Constitution, Austin American-Statesman, Calgary Herald, Chicago Sun-Times, Chicago Tribune, Dallas Morning News, Denver Post, Houston Chronicle, Los Angeles Times, Montreal Gazette, New York Daily News, Plain Dealer, Portland Oregonian, Rocky Mountain News, San Francisco Chronicle, Seattle Times, Star-Ledger, Globe & Mail, Tampa Tribune The New York Times, Washington Post, USA Today and many others.
Special thanks and appreciation to the talented Cirque du Soleil artists and performers, choreographer, technical personnel and marketing executives, particularly Lyn Heward, Debra Brown, McDonald Selznick Associates, Andree Deissenberg, John Pavlik, Toni Thompson, Pien Koopman, Chantal, Ylena, Wellington, Ron Geren, Ian Schrager all the incredible aerialists, contortionists, acrobats, riggers, technical directors, behind-the-scenes staff and those omitted but not forgotten who contributed to this exhaustive but rewarding ordeal. This page recognizes your outstanding achievement.